The Know Your IBM program is a loyalty, training and reward platform for resellers of IBM hardware. The 2016 destination for high achievers in the program was to be Orlando, Florida. We were challenged to create a brand that was sympathetic to the destination, but not overt. 'Go easy on the palm trees. And NO Disneyland.’ In an Olympic year perhaps Go For Gold was an obvious choice, but the execution was one for our trophy cabinet.