All.com
Brand Campaign
We’ve seen strong results since launch and the iterations that have followed have allowed us to continue to tell our story.
Heather Nicholls
Director of Brand Marketing
About
ALL.com offers a great deal more than hotel bookings. It’s a hospitality platform dedicated to the best elements of living a life well-travelled. Hotels, dining, experiences, and the ALL – Accor Live Limitless program are all integral to the brand promise: Book. Stay. Enjoy.
Our challenge: Develop a foundational always-on marketing platform with a consistent message and distinct creative look and feel.
What does that mean? Create a campaign to drive awareness of ALL.com and its 300+ hotels across Asia Pacific, communicate ALL.com as a brand portfolio and booking platform, and communicate the value and benefits of ALL as a loyalty program.
Deliverables
Creative Direction
Copywriting
Art Direction
Graphic Design
Motion graphics
Digital Design
